This study evaluates the efficacy of digital influencers in brand endorsement through electronic Word-of-Mouth (eWOM). It probes the influence of perceived influence. brand engagement. and expected brand value on purchase intention and the potential moderation of these by gender roles. https://www.bekindtopets.com/bargain-Taters-Over-Haters-Comfort-Colors-Adult-Ring-Spun-Cotton-Tee-best-find/